Web analytics is the measurement of a website's visitors behaviour. It refers to the measurement of the best converting pages, visitor behavior... in order to determine which aspects of the website work towards the business objectives. for example, You need to understand where traffic comes from, which landing pages encourage people to make a purchase... thus Web Analytics is critical to improving the measurable results of a marketing campaign in order to improve the return on investment (ROI) or you are simply wasting your money. Synerjy.net can help you track your costumers behaviors and improve your ROI, using programs which collect data through both logfiles and page tagging or commun solutions such as Omniture, Google Analytics, Coremetrics, Webtrends, Unica, AT Internet ...
